--- title: The LearningCog Blog | Consultative Selling description: Consultative Selling | Discover the latest trends in learning and development as well as announcements relating to LearningCog with The LearningCog Blog. --- [![learning cog](https://blog.learningcog.com/hs-fs/hubfs/raw_assets/public/LearningCog_January2025/images/LearningCog_January2025/Artboard-1-copy1white.png?width=300&height=66&name=Artboard-1-copy1white.png "learning cog")](http://www.learningcog.com) [![learning cog](https://blog.learningcog.com/hs-fs/hubfs/raw_assets/public/LearningCog_January2025/images/LearningCog_January2025/Artboard-1-copy1white.png?width=300&height=66&name=Artboard-1-copy1white.png "learning cog")](http://www.learningcog.com) [![learning cog](https://blog.learningcog.com/hs-fs/hubfs/raw_assets/public/LearningCog_January2025/images/LearningCog_January2025/Artboard-1-copy1white.png?width=300&height=66&name=Artboard-1-copy1white.png "learning cog")](http://www.learningcog.com) - [Home](https://www.learningcog.com) - [About](https://www.learningcog.com/about/) - [Policies and Procedures](https://www.learningcog.com/about/policies-and-procedures/) - [Covid Safety](https://www.learningcog.com/about/covid-safety-statement/) - Learning - [Learning Hub](https://www.learningcog.com/learning/hub/) - [Testimonials](https://www.learningcog.com/learning/testimonials/) - [The LearningCog Blog](https://blog.learningcog.com/blog) - [Year Of The Manager](https://www.learningcog.com/learning/yom/) - [Year Of The Team](https://www.learningcog.com/learning/year-of-the-team/) - [Insights Discovery](https://www.learningcog.com/insights-discovery/) - [Leadership & Management](https://www.learningcog.com/leadership-management/) - [Step Into Management (SiM) Management Development Training Programme](https://www.learningcog.com/leadership-management/sim-development-training-programme/) - [The Manager in Me Management Development Training Programme](https://www.learningcog.com/leadership-management/development-training-programme/) - [Model of Leadership Programme](https://www.learningcog.com/leadership-management/model-of-leadership-programme/) - [Emotional Intelligence Masterclass For Managers](https://www.learningcog.com/leadership-management/emotional-intelligence-masterclass/) - [Building Trust As A Leader](https://www.learningcog.com/leadership-management/building-trust/) - [Solutions](https://www.learningcog.com/solutions/) - [Training Calendar AVAILABLE DATES](https://www.learningcog.com/solutions/training-calendar/) - [Sales Training](https://www.learningcog.com/solutions/sales-training/) - [Professional Development](https://www.learningcog.com/solutions/professional-development/) - [EQ-i 2.0](https://www.learningcog.com/solutions/emotional-intelligence/) - [Bespoke Consultancy](https://www.learningcog.com/solutions/bespoke-consultancy-business-training-development/) - [Contact](https://www.learningcog.com/contact/) - [Home](https://www.learningcog.com) - [About](https://www.learningcog.com/about/) - [Policies and Procedures](https://www.learningcog.com/about/policies-and-procedures/) - [Covid Safety](https://www.learningcog.com/about/covid-safety-statement/) - Learning - [Learning Hub](https://www.learningcog.com/learning/hub/) - [Testimonials](https://www.learningcog.com/learning/testimonials/) - [The LearningCog Blog](https://blog.learningcog.com/blog) - [Year Of The Manager](https://www.learningcog.com/learning/yom/) - [Year Of The Team](https://www.learningcog.com/learning/year-of-the-team/) - [Insights Discovery](https://www.learningcog.com/insights-discovery/) - [Leadership & Management](https://www.learningcog.com/leadership-management/) - [Step Into Management (SiM) Management Development Training Programme](https://www.learningcog.com/leadership-management/sim-development-training-programme/) - [The Manager in Me Management Development Training Programme](https://www.learningcog.com/leadership-management/development-training-programme/) - [Model of Leadership Programme](https://www.learningcog.com/leadership-management/model-of-leadership-programme/) - [Emotional Intelligence Masterclass For Managers](https://www.learningcog.com/leadership-management/emotional-intelligence-masterclass/) - [Building Trust As A Leader](https://www.learningcog.com/leadership-management/building-trust/) - [Solutions](https://www.learningcog.com/solutions/) - [Training Calendar AVAILABLE DATES](https://www.learningcog.com/solutions/training-calendar/) - [Sales Training](https://www.learningcog.com/solutions/sales-training/) - [Professional Development](https://www.learningcog.com/solutions/professional-development/) - [EQ-i 2.0](https://www.learningcog.com/solutions/emotional-intelligence/) - [Bespoke Consultancy](https://www.learningcog.com/solutions/bespoke-consultancy-business-training-development/) - [Contact](https://www.learningcog.com/contact/) # THE LEARNINGCOG BLOG [Discover our Case Studies](https://www.learningcog.com/about/case-studies/) [Read our Testimonials](https://www.learningcog.com/about/#testimonials) [Catch up in our Blog](https://blog.learningcog.com/blog) [Features and Benefits, what’s the difference?](https://blog.learningcog.com/blog/learning/blog/features-and-benefits-whats-the-difference) Gallery #### [Features and Benefits, what’s the difference?](https://blog.learningcog.com/blog/learning/blog/features-and-benefits-whats-the-difference) [Passion](https://blog.learningcog.com/blog/tag/passion), [Customer Service](https://blog.learningcog.com/blog/tag/customer-service), [Consultative Selling](https://blog.learningcog.com/blog/tag/consultative-selling) ## [Features and Benefits, what’s the difference?](https://blog.learningcog.com/blog/learning/blog/features-and-benefits-whats-the-difference) Nobody who bought an alarm clock wanted an alarm clock… By [RicHayden](https://blog.learningcog.com/blog/author/richayden) | March 17th, 2014 | Comments Off [A Consultative Approach](https://blog.learningcog.com/blog/learning/blog/a-consultative-approach) Gallery #### [A Consultative Approach](https://blog.learningcog.com/blog/learning/blog/a-consultative-approach) [Consultative Selling](https://blog.learningcog.com/blog/tag/consultative-selling) ## [A Consultative Approach](https://blog.learningcog.com/blog/learning/blog/a-consultative-approach) When it comes to sales understanding the requirements of clients/customers is extremely important. Of course you don’t want to start selling them the wrong thing. By [RicHayden](https://blog.learningcog.com/blog/author/richayden) | December 13th, 2013 | Comments Off [Don’t say you ‘can’t’ when you can](https://blog.learningcog.com/blog/learning/blog/dont-say-you-cant-when-you-can) Gallery #### [Don’t say you ‘can’t’ when you can](https://blog.learningcog.com/blog/learning/blog/dont-say-you-cant-when-you-can) [Consultative Selling](https://blog.learningcog.com/blog/tag/consultative-selling) ## [Don’t say you ‘can’t’ when you can](https://blog.learningcog.com/blog/learning/blog/dont-say-you-cant-when-you-can) How many times do you hear yourself or other people say ‘can’t’? By [RicHayden](https://blog.learningcog.com/blog/author/richayden) | September 27th, 2013 | Comments Off [Matchmaker](https://blog.learningcog.com/blog/learning/blog/matchmaker) Gallery #### [Matchmaker](https://blog.learningcog.com/blog/learning/blog/matchmaker) [Customer Service](https://blog.learningcog.com/blog/tag/customer-service), [Consultative Selling](https://blog.learningcog.com/blog/tag/consultative-selling) ## [Matchmaker](https://blog.learningcog.com/blog/learning/blog/matchmaker) Now if you have read any of our previous blogs then you will have probably heard us going on about something called Rapport. Well of course that’s because it is really important when it comes to selling.Here is another technique that can help to build good rapport between you and your customers. By [RicHayden](https://blog.learningcog.com/blog/author/richayden) | August 17th, 2013 | Comments Off [Consultative Selling Programme](https://blog.learningcog.com/blog/learning/blog/consultative-selling-programme) Gallery #### [Consultative Selling Programme](https://blog.learningcog.com/blog/learning/blog/consultative-selling-programme) [Consultative Selling](https://blog.learningcog.com/blog/tag/consultative-selling) ## [Consultative Selling Programme](https://blog.learningcog.com/blog/learning/blog/consultative-selling-programme) Last week our 3 day consultative selling training took place in London and we can happily say that it was a great few days. We definitely can’t complain about the weather either, it was hot and sunny but it didn’t affect anyone. By [RicHayden](https://blog.learningcog.com/blog/author/richayden) | July 25th, 2013 | Comments Off [Rapport Skills, building blocks for business growth](https://blog.learningcog.com/blog/learning/blog/rapport-skills-building-blocks-for-business-growth) Gallery #### [Rapport Skills, building blocks for business growth](https://blog.learningcog.com/blog/learning/blog/rapport-skills-building-blocks-for-business-growth) [Customer Service](https://blog.learningcog.com/blog/tag/customer-service), [Consultative Selling](https://blog.learningcog.com/blog/tag/consultative-selling) ## [Rapport Skills, building blocks for business growth](https://blog.learningcog.com/blog/learning/blog/rapport-skills-building-blocks-for-business-growth) By [RicHayden](https://blog.learningcog.com/blog/author/richayden) | April 2nd, 2013 | Comments Off [1](https://blog.learningcog.com/blog/tag/consultative-selling/page/1) ![Learning Cogx](https://blog.learningcog.com/hs-fs/hubfs/LearningCog_January2025/images/LearningCogxfooter.png?width=200&name=LearningCogxfooter.png "Learning Cogx") Business Address: Learning Cog Ltd Sussex Innovation Hub Science Park Square Brighton BN1 9SB Office: [01273 741 499](tel:01273741499) Email:[info@learningcog.com‬](mailto:info@learningcog.com‬) [Privacy & Cookie Policy](https://www.learningcog.com/wp-content/uploads/Privacy-Cookie-Policy-July-2019.pdf) [Standards Terms & Conditions](https://www.learningcog.com/wp-content/uploads/Terms-Conditions-Aug-2020.pdf) ![Insights-Partner-Logo](https://blog.learningcog.com/hs-fs/hubfs/LearningCog_January2025/images/Insights-Partner-Logo.png?width=149&name=Insights-Partner-Logo.png "Insights-Partner-Logo") LearningCog Ltd are both Licensed Practitioners and Licensed Distributers of Insights products. #### FIND US ON OUR SOCIALS ![educationAndTraining](https://blog.learningcog.com/hs-fs/hubfs/LearningCog_January2025/images/educationAndTraining.png?width=882&name=educationAndTraining.png "educationAndTraining") © Copyright 2012-2024 - LearningCog Ltd 2025  |  All Rights Reserved | [Marketing & Website Powered by Catalyst Media](https://catalystcreativemarketing.co.uk)