The Happiness Effect
The Happiness Effect
Features and Benefits, what’s the difference?
Nobody who bought an alarm clock wanted an alarm clock…
Matchmaker
Now if you have read any of our previous blogs then you will have probably heard us going on about something called Rapport. Well of course that’s because it is really important when it comes to selling.Here is another technique that can help to build good rapport between you and your customers.
Fulfilling Requirements – Positive Language
Language is a very powerful tool and the way you express yourself will affect whether your proposals are received positively or negatively.
Drains and Radiators – Happiness at work
Several years ago I read a book called How to be Brilliant by Michael Heppel, it was fantastic. I was working on quite a big customer service change project at the time and it totally changed my view on what we needed to do. Well not totally changed my view but we did take on board a lot of the[...]